IPP

IPP (Independent Power Purchasing) is a food procurement company operating nationwide. I updated their branding and completely redesigned their website including the addition of a blog.
IPP

The Problem/Challenge

IPPs website was out of date and didn’t efficiently tell their potential members what IPP did. I needed to design a modern and professional looking website to encourage new members and inform website visitors who IPP were.

The Process

I started by researching the procurement industry and finding out what IPPs competitors had included in their websites. Once I had a better understanding of the industry I worked with IPPs owner Andy Bayliss to update their values and mission statement, this drove the development of the site.

Once we had the values and mission statement I started to work on a logo re-design, however Andy didn’t want too drastic of a change so I left the logo almost as it was and worked instead on branding to accompany the logo. Once I had found a combination to represent the brand values I was given approval to continue with creating the website content with the help of Andy.

Once all the website content was created I started to work on other branding materials to support the company such as letterheads, creating a mailing list and newsletters, and a blog which I wrote a few articles for. I also created a careers section of the website so that any vacancies can be posted and potential employees can make an application.

The Results

IPP now has a comprehensive brand identity which can be seen across their social media, customer communications and website. Their website shows potential members what they can expect from IPP and who IPP are.
IPP
A screen capture showing how IPP's website looks on a desktop.
IPP
A screen capture showing how IPP's website looks on a tablet.
IPP
A screen capture showing how IPP's website looks on a mobile device.
Info Pack
I worked with IPP to create an information pack that they could send digitally to new or potential clients.
IPP
A mock-up of an information pack
(Mock-up photoshop file from freepik.com)
Letterhead and Business Card Design
IPP
Letterhead & Business Card Mock-up
(Mock-up photoshop file from freepik.com)
Email Newsletter
I created many templates for IPPs email campaigns that were sent out to customers.
IPP
A mock-up showing one of the email newsletters I created for IPP

What They Think

You made it so simple. My new site is so much faster and easier to work with. What a transformation

-Andy B

(Owner - IPP)

Ready to Take the Next Step?

If you’re ready to create/update your web presence get a custom quote now or check out all the services I provide.