Made to Alder

Made to Alder is a painting & decorating company based in West Sussex. I created their branding and built them a website to showcase their work and allow potential customers to get in touch with them.
Made to Alder

The Problem/Challenge

Made to Alder had no web presence, the owner of the company had worked for many years in Croydon (with no online presence or social media) and had relocated to Littlehampton and was now in need of a web presence to build their client base in the new area. I had to create a brand and build a website to show Made to Alder’s work and services, and allow potential customers to request a quote or get in touch.

The Process

I started by speaking with the owner of Made to Alder, Joe Alder, and finding out what was important to him. Joe told me that he wanted the branding to have a vintage feel to support his values, and that it was important to him that he could easily update/upload new work photos and testimonials to the website.

I created a Pinterest board with vintage/retro inspired graphic design and used this research to design a logo and brand colours which Joe reviewed and approved. Based upon the research and the final logo and brand colours I began to create some mock-ups for the website. Once these were approved I began to build the website.

This website was built from scratch without using templates, which means there is a lot of customisability. I created a simple to use back end for Joe to update/upload work and testimonials. I set up social media profiles for Made to Alder on Instagram and Facebook using the logo and brand colours to create some posts. Joe then approved the final design and we launched the website.

The Results

Since the website launch Joe has found that he has had more enquiries about his work in the new area he lives in.
Made to Alder
A screen capture showing how Made To Alder's website looks on a desktop.
Made to Alder
A screen capture showing how Made To Alder's website looks on a tablet.
Made to Alder
A screen capture showing how Made To Alder's website looks on a mobile device.

Logo Variations

Below are some logo variations I created for use on light or darker backgrounds.
Made to Alder
Made to Alder

What They Think

Cat has made my website easy to use, I can upload work and testimonials really simply. I tried using a DIY website builder and it didn’t look great, the design and brand style Cat came up with looks amazing. I would definitely recommend Blank Document to other people looking for an easy to use great looking website.

-Joe A

(Owner - Made to Alder)

Ready to Take the Next Step?

If you’re ready to create/update your web presence get a custom quote now or check out all the services I provide.